Automotive BDC. Delivered.
Your dealership creates opportunities every day.
We make sure none of them go quiet.
Every missed call, unanswered text, and forgotten follow-up is someone else's customer. Ombracol is the bilingual BDC that answers, scores, and works every lead your floor doesn't have time to chase — until it's booked.
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Every lead gets 60 seconds.decides who earns it first.
Our lead-scoring engine reads the signals other BDCs miss and hands agents a queue sorted by who's closest to yes.
See how she scores leadsThe Problem We Solve
This is what's happening
at your dealership right now.
What would missing 28% of your inbound calls cost your dealership?
Example assumption — not a measured industry average
Expected gross profit per missed sales call
$2,400 example gross profit per sale × 15% example close rate
Illustrative — not every missed call is a qualified sales lead. Run your own numbers in the calculator.
Calls answered
someone else's customer.
That's the coverage standard we build every shift around.
Why Ombracol
Most BDCs answer phones.
We protect revenue.
The difference between a dealership BDC that works and one that drains margin comes down to four things: speed, specialization, accountability, and consistency. Here's how we deliver on each.
No call goes to voicemail
Across auto dealers and service centers, 64% of callers get to speak with a person. We staff every shift to a 100% coverage standard: human agents in US business hours, AI-assisted coverage after hours.
Source: Invoca, 2025 automotive report
Speed wins the lead
A shopper who gets a fast, knowledgeable answer is far easier to book than one who's left waiting. Our agents pick up fast, qualify accurately, and book the appointment before your competitor calls back.
Built for dealerships
We don't sell insurance one minute and HVAC the next. Our agents are trained on automotive sales cycles, F&I touchpoints, service drives, and trade valuations.
Performance you can audit
Every call is recorded, transcribed, summarized, and logged to your CRM, and 100% are scored by automated QA against your scripts. You get it in a weekly report: what we're saying, how we're converting, and where we can sharpen.
Meet
Not every lead deserves the same 60 seconds.
Most BDCs treat every lead the same — speed-to-lead for everyone, no matter how close they actually are to booking. We built (Agent Node Analytics Lead Intelligence & Scoring Engine) to give our agents an edge nobody else has. It doesn't ask what repair a customer needs. It asks how close they are to saying yes — and tells our agents who to call first.
Hot
Ready, or nearly ready, to schedule. The moment it happens, pings the Ombracol agent on your line — text, email, all of it. Their job isn't figuring out what's wrong with the car. It's booking the appointment before the moment passes.
Warm
There's a real need, but no commitment yet — maybe they're price-shopping, maybe they're just not sure on timing. This is where leads get won or lost. Worked on a steady cadence built to turn hesitation into a booked appointment.
Cool
Not ready yet — general questions, just exploring. Nurtured on its own timeline. The goal isn't a hard push; it's starting the relationship and finding the reason that turns into a reason to schedule.
Here's the shift: the repair is context, not the score. Two people can call about the exact same brake job — one's ready to book tomorrow, one's just pricing around. doesn't sort by what's wrong with the car. It sorts by how close the customer actually is to saying yes.
It reads dozens of signals off every repair order and every conversation — the customer's own words at write-up, what the technician found, what got approved versus declined, mileage, vehicle value, how many times they've been in before. Exactly how it weighs all of that stays under the hood — that's the part we don't hand out. What lands in an Ombracol agent's queue is a lead list sorted by who's closest to a yes, not just who came in first.
finds the yes. Our agents book it.
The Advantage
empowers agents.
She doesn't replace them.
Your customers want to talk to a real human who actually knows what they're asking about — not a chatbot, not a script reader. — the same AI assistant who ranks your leads — also gives agents CRM context when a lead opens and answers their questions on demand, so every conversation feels informed, prepared, and personal.
CRM context, ready when the lead opens
When an agent opens a lead, they see the vehicle interest, prior conversations, finance posture, and last touchpoint from your CRM — and can pull more on demand. No fumbling, no "let me look that up."
Help when the agent asks
An agent can ask for the next-best question, how to handle a price objection, or the trade-in angle on a specific lead. The agent stays in command; answers when asked.
Automatic call summaries
Every conversation is transcribed, summarized, and logged to your CRM the moment it ends. No data-entry lag. No half-finished notes. Your sales floor walks into appointments fully briefed.
100% automated call QA
scores 100% of calls against your standards — script adherence, tone, objection handling, conversion outcome — and the results feed weekly QA reviews and coaching. Quality improves every week, not every quarter.
“The result: agents who open every lead with your dealership's context from the CRM, and who get assistance whenever they ask for it. That's the difference between a BDC that books appointments and one that builds your brand on every line.”
What We Handle
Six functions. Built for the floor.
We don't do everything. We do the six things that keep every opportunity already in your pipeline from going cold — sales floor and service drive both — every shift, every week, without dropping a lead.
Outbound Follow-Up
Internet leads, missed test drives, service no-shows, expired contracts. ranks the list by who's closest to booking, so we work it every day — not just when someone has time.
Inbound BDC
Live coverage on every sales and service line during US business hours. No voicemail traps. No long holds. Real agents qualifying every caller, against a sub-60-second average pickup target.
Learn moreAppointment Setting
Confirmed appointments with the prep notes your sales floor actually wants — not just a name and time slot.
Learn moreOverflow & After-Hours
When your in-house team gets buried, our agents pick up the slack. Human agents during staffed hours, AI-assisted coverage after hours, and same-day reporting so no lead is dropped on the floor.
Learn moreService Drive Support
Recall outreach, declined-service follow-ups, RO confirmations, and CSI follow-through. The fixed-ops calls that drive ROs but never seem to get made.
Learn moreBilingual Coverage
Native-fluency English and Spanish on every call, no language line, no awkward transfers. Spanish-speaking customers get the same fast, knowledgeable conversation as everyone else.
Learn moreOur bilingual agents work from Pereira, Colombia. See how our automotive BDC in Colombia works.
How We Onboard
From first call to live on your lines in 2 weeks.
No multi-month implementation, no army of consultants. A four-step launch designed for dealerships that need coverage now.
Discovery
20-minute call to map your current call flow, lead sources, and conversion gaps.
Calibration
Custom scripts, CRM integration, and KPIs built around your dealership — not a template.
Go Live
Trained agents on your lines within 2 weeks, with a dedicated account lead from day one.
Optimize
Weekly QA scoring, conversion reporting, and tuning so performance compounds month over month.
Stop losing leads
Your competitors are answering the calls
your team is missing.
See what full-shift phone coverage, a sub-60-second average pickup target, and weekly QA reporting look like for your store. We'll show you the gap in a 20-minute call.